Basically creating a self-serve frozen yogurt shop on Marshall Street: 12 different flavors (flavors will change every week or so), 70 toppings to choose from, and all at a reasonable price. It will provide non-dairy flavors, holiday specialities, and a variety of different toppings. A great addition to Marshall Street :)
Lecture Post:
To begin with, the use of social media would help advertise to the Syracuse community. I would create Facebook and Twitter pages for The Frozen Orange to gain attention. I would create updates on new flavors (i.e. “gingerbread and eggnog flavors just in time for the holidays!”) , toppings, and special events (i.e. “buy one cup, get the second cup half-off going on today from 3-5pm”). Customers can also comment or tweet on the pages about their thoughts, questions, and suggestions for the shop.
In addition, the use of Microsoft Excel will help me keep track of earnings and store management. I would create one tab based on monthly earnings. This will include the amounts of yogurt dispensed, toppings used, and drinks purchased for each month. Here, I can determine which flavors, toppings, and drinks were popular and which were not.
I would then create another tab based on monthly spending in inventory, store rental, utilities, employees’ earnings, etc. At the end of each month, I would check to see if the shop’s monthly earnings satisfy spending requirements in order to keep the shop running. This would help me keep track of earnings and spendings, and determine if my business will run smoothly in the future.
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