Competitive Analysis

Entrepreneurial Idea Overview: 
Basically creating a self-serve frozen yogurt shop on Marshall Street: 12 different flavors (flavors will change every week or so), 70 toppings to choose from, and all at a reasonable price at $0.44 per ounce. It will provide non-dairy flavors, holiday specialities, and a variety of different toppings. A great addition to Marshall Street :)

Competitor #1:  http://www.orderrolypoly.com/code/menu/items.asp?CategoryID=36
Roly Poly serves frozen yogurt at their store, but it only comes in one flavor in four different sizes. It's a nice addition to the menu, but it lacks variety for the customer. Whereas my store will serve a variety of yogurt flavors and toppings for the customer's choosing. Roly Poly also has a set price on their yogurt, whereas my shop allows the customer to pay for the amount of yogurt they choose.


Competitor #2: http://syracuse.insomniacookies.com//index.php?route=product/categories
Another store that serves frozen yogurt is Insomnia Cookies. Likewise, they only serve one flavor in only two different sizes: pint and quart. This limits the customer from choosing from a variety of flavors, toppings, and sizes they want.  

Roly Poly and Insomnia Cookies have frozen yogurt on their menus, but only offer the same original tart flavor in set sizes. These are the only big competitors I have selling frozen yogurt. My shop is different because it has a variety of frozen yogurt flavors, toppings, and best of all, it allows the customer to choose how much they want in a serving.